Their team was very knowledgeable and helpful, worked quickly and effectively while clearly communicating, and completed a painless migration early and under budget.
Will Kaufman
Sr. Digital Producer, Convertiv
Appnovation's MuleSoft experts use Mule ESB to integrate what you want, when you want. No matter if its commercial, proprietary, open source, legacy or custom built,
Integrating Salesforce Customer Relationship Management (CRM) and Marketo marketing software is a challenge organizations are tackling to more efficiently drive sales and marketing. To overcome this challenge, Appnovation’s certified MuleSoft developers utilize the Anypoint connectors and harness the power of the Mule Enterprise Service Bus (ESB). The ESB streamlines the connectivity between both platforms in a loosely coupled architecture and augments Salesforce with the muscle of Marketo. This integration facilitates communication and collaboration between an organization’s sales and marketing teams.
If your enterprise is looking to get the leader in CRM integrated with the most powerful marketing automation platform on the market, there is no better technology to use than MuleSoft and no better firm to make it happen than Appnovation.
Inspiring possibility and applying innovation at some of the most recognizable brands on the planet.
Explore in Detail
Use Cases & Key Benefits
Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce, no point to point integration required.
Common use cases include:
- Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce
- Pull opportunities information from Salesforce into Marketo and monitor their status and the generated earnings
Key benefits include:
- No point to point integration required
- Real time information synchronization between Marketo and Salesforce
- Improved marketing and sales business processes
- Easily reach more qualified customers
- Increased sales productivity and ROI
Integration Details
Mule ESB facilitates multiple integrations, including the Anypoint connector that facilitates connecting to Salesforce and Marketo seamlessly, without the need for low level API programming.
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector that facilitates connecting to Salesforce and Marketo seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Provides Mule's Salesforce connector allowing the creation of leads and customers from Marketo leads information via a secure API (relying on Oauth access keys and tokens)
- With the Salesforce and Marketo Anypoint connectors, Salesforce is empowered with Marketo marketing functions. Marketing and sales teams can collaborate effectively by using a single data view of customers
- The data mapping and transformation between Marketo and Salesforce is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing developer effort
- MuleSoft Anypoint platform allows dynamic discovery of either Marketo or Salesforce data models and available operations using the DataSense feature
- Changes are reflected in Marketo and Salesforce via bi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo and Salesforce integration can be achieved easily on-premise or in the cloud
Working with Appnovation
We help brands understand the role digital can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on the customer's experience and the results generated.
Using agile methodology, always keeping you in the loop. Streamlined delivery, cost effective engagements, designed to match your goals, your timeline and your budget.
Appnovation’s experienced MuleSoft experts create, configure, deploy and test custom integration solutions. Our experts will get the job done, whatever the project.
Complete project visibility and multiple open lines of communication from day one. We are available when you need us and continually updating you on your project’s status.
Dedicated account manager, project manager and consistent delivery team provided. We survey all of our clients, the results of which go directly to our CEO.
Why Customers Choose Us For MuleSoft Integrations
- Ability to use MuleSoft to integrate a plethora of systems
- Agile engagement and MuleSoft project methodology
- Collaborative, transparent and communicative client-focused approach
- Competitive rates for MuleSoft architects, developers and consultants
- Cross-functional team of 300+ experts based in North America, Europe & Asia
- Deep open technology applications and systems expertise and experience
- Fast, professional, cost-effective engagement model for middleware services
- In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
- MuleSoft Consulting Partner & Certified Systems Integrator
- Proven track record of successful engagement and project delivery
- Rigorous quality assurance testing before “Go-Live” events
Related Case Studies
Are you interested in integrating Marketo with Saleforce and using MuleSoft to do it? We can make that happen. Our MuleSoft experts are ready to create a custom and innovative solution using MuleSoft that will meet your business and IT needs and be able to grow and change to meet your company's future needs. Check out our client list to see who we've already worked with and get started by contacting us today.