Increasing a digital destination’s growth organically by 99%.

What did they need? A partner that could deliver digital support, define marketing strategic objectives, and develop web strategy initiatives to promote the global brand of one of the largest tourism boards in the world, ensuring a superb user experience for all users: designed for customer engagement, with an international reach. From website maintenance, support, strategy, design, and development, this project was as vast as the region it represented.

After a very successful website redesign, this leading US tourism board decided to continue their partnership with Appnovation by choosing our Managed Services Subscription. They were impressed with our Drupal expertise and were eager for Appnovation to support and maintain the site, as well as build additional features. They had a strong SLA and a fast-moving website with over 28 million visitors annually, so our 24/7 availability and fast response time was crucial.

During our managed services partnership, Appnovation provided multiple additional features to their site including extra taxonomy, a rollout of the design and development of engaging video content, integration of a new podcast feature, and added multi-lingual capabilities via Lingotek. We also provided digital strategy services ranging from SEO insights to Google Analytics while performing regular quarterly interpretation and alignment of the traffic to the tourism board's business goals.