Shiseido Professional is a salon-exclusive brand available in nine countries and regions. They create technically advanced products for professional hairdressers, including hair care, hair color, styling items, and more.

Their website had become hard to manage and update due to an abundance of content types. Beyond putting the site in a higher CMS price bracket, the 186 content types also made it difficult for regional marketing teams to maintain governance and brand standards. With the help of Headless CMS Development Services, Appnovation streamlined their content structure to improve manageability.

In total, Shiseido Professional needed us to migrate 2,400 pages and 25,000 data points.

Inadequate SPA (single-page application) infrastructure and API (application programming interface) integrations made it cumbersome to make a change in the front or backend without needing a technical update in the other.

An SPA is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages.

Through efficient Headless CMS Implementations and the expertise of experts, Appnovation optimized their SPA infrastructure to deliver a frontend user experience that was smoother and faster.

Appnovation also provided the regional teams with a low-code tool to edit the website menu, further reducing their dependency on outsourced upkeep. Ongoing Headless CMS Support & Maintenance ensures they can manage updates effectively without disrupting operations.

By dramatically decreasing content types, Shiseido saw cost reduction for their CMS. The updated content model also improved site governance without sacrificing flexibility or quality. This allows Shiseido to launch regional campaigns quickly and with minimal bandwidth, as well as make changes more efficiently.