Existing misconceptions and hesitations surrounding plant-based coffee drinks.
- Lack of information about milk alternatives amongst coffee drinkers
- Minimal recipes using plant-based ingredients
- Baristas lacked the experience and technique to create plant-based drinks
Create an online space based on the real-life wants and needs of baristas.
- Four-week discovery period
- Barista interviews to see what plant-based information they’re interested in
- Prototypes and task-based testing
Barista Unfiltered, an online community to connect and share techniques.
- A free platform for baristas to come together and learn about plant-based drinks
- Access to recipes and learning materials that could be used at home or on the job
Alpro has been producing plant-based products for over 40 years, such as foods and drinks made from soy, almonds, hazelnuts, cashews, rice, oats, and coconuts.
In recent years, coffee culture has taken over the world and it’s many people's first introduction to plant-based dairy alternatives.
There is a misconception that plant-based alternatives are less desirable in taste and texture than dairy milk. Plus, baristas often aren’t trained to make coffee drinks with plant-based ingredients.
To help show people the possibilities outside of dairy, Alpro asked us to find the best way to connect with the passionate, diverse, and close knit barista community.
We carried out a four-week discovery process, interviewing baristas with different levels of experience, and found that plant-based alternatives require new techniques and recipes – but they were ready to learn.
We created barista personas based on real people, developed concepts and creative roots, and made two prototypes. We then performed task-based testing on each one to find out what was working and what people wanted to see.
Barista Unfiltered is a welcoming online platform with training videos, recipes, techniques, and more.
Thousands of baristas are coming together on the platform to teach, learn, tell their stories, share their love of coffee, and get inspired by all the possibilities with Alpro.
