Why Patient Engagement Doesn't Work - Lessons Learned to Drive Consumer Empowerment

The patient mindset is shifting: How can you better understand and meet their needs?

With innovative technologies making it easier for patients and consumers to access care, the old patient engagement strategies and tactics no longer apply. 

In this recording, Steve Peretz, Director, Health Experience & Product Strategy at Appnovation, joins forward thinkers in healthcare from Excellus BlueCross BlueShield, John D. Stoeckle Centre for Primary Care Innovation, and AvMed to discuss:

  • The importance of adapting to the shifts in patient behavior by meeting consumers where they are and on their terms
  • Best practises and success stories on how healthcare organizations can completely transform the ways they connect, interact, and engage with their patients

 

Speakers: 

  • Susie Hume, Director, Digital Strategy, Experience & Delivery, Excellus BlueCross BlueShield
  • Susan Edgman-Levitan, PA, Executive Director, John D. Stoeckle Centre for Primary Care Innovation, Mass General
  • Ana Eberhard, Vice President, Member Engagement, AvMed
  • Steve Peretz, Director, Health Experience & Product Strategy, Appnovation
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