Nathan Gervais, Appnovation's Technical Director, recently joined a panel discussion at the Digital Marketing for Financial Services Summit to discuss how financial services providers can optimize CX and digital marketing initiatives as the world moves rapidly towards a technology-enabled future.
The panel discussed learning how to perfect your digital marketing strategy on a long-term basis by:
- Breaking free from the boundaries of legacy technology and systems: to embrace new ways of thinking and strengthen relationships with customers
- Aligning digital marketing to overall organizational transformation: to better meet the needs of an emerging financial services landscape
- Identifying the critical measures, tools and technologies: to support you on your new digital journey
Take a look at some highlights from Gervais' insightful panel discussion alongside Elizabeth Walford from Clik2Pay, Eric Arnold from Planswell, and Tim Rickards from Hearsay.
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