Appnovation’s passion to use their expertise and talented people to create a platform that is modern and user friendly has created an exciting opportunity for our organization to launch something new and innovative.
Paul Lorilla
Founder, Isa Mundo Foundation
Appnovation's MuleSoft experts use Mule ESB to integrate what you want, when you want. No matter if its commercial, proprietary, open source, legacy or custom built.
Creating Integration between Salesforce, Marketo and Twitter is a crucial challenge that organizations are tackling to efficiently drive marketing and sales goals. Appnovation’s MuleSoft experts are up to the challenge by using MuleSoft’s Anypoint connectors and the power of the Enterprise Service Bus (ESB). The ESB streamlines the connectivity between these platforms in a loosely coupled architecture. It augments Salesforce with the power of Marketo and Twitter, facilitating communication and collaboration between sales and marketing teams.
Inspiring possibility and applying innovation at some of the most recognizable brands on the planet.
Explore in Detail
Use Cases & Key Benefits
Common use cases include: Access from Marketo to Twitter customers insights, products and services data, access from Marketo to consumer-reported issues and problems reported on Twitter, ensuring effective customer service and support.
Common use cases include:
- Access from Marketo to Twitter customers insights, products and services data
- Access from Marketo to consumer-reported issues and problems reported on Twitter, ensuring effective customer service and support
- Brand and campaign feedback from Twitter and use for Marketo metrics and analytics
- Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce.
- Pull opportunities information from Salesforce into Marketo and monitor their status and the generated earnings
Key benefits include:
- No point to point integration required
- Real time information synchronization between Twitter, Marketo and Salesforce
- Improved marketing and sales business processes
- Identification of and communication with qualified customer leads
- Increased sales productivity and ROI
Integration Details
Mule ESB facilitates the integration via multiple approaches, including, providing the Anypoint connector to integrate Salesforce, Marketo and Twitter seamlessly without the need for low level API programming.
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector to integrate Salesforce, Marketo and Twitter seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Provides Mule's Salesforce connector allowing creation of leads and customers from Marketo using a secure API that relies on Oauth access keys and tokens
- Provides Mule's Twitter connector allowing the authorship and editing of tweets. The connector uses a secure API that relies on Twitter Oauth access keys and tokens
- Using Salesforce, Twitter and Marketo Anypoint connectors, Salesforce is empowered with Marketo marketing functions. Sales teams can collaborate effectively by using a single data view of customers enhanced with Twitter social media data feeds
- The data mapping and transformation between Twitter, Marketo and Salesforce is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing development effort
- MuleSoft Anypoint platform allows dynamic discovery of either Twitter, Marketo or Salesforce data models and available operations using the DataSense feature.
- Changes are reflected in Marketo, Salesforce and Twitter via multi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo, Twitter and Salesforce integration can be achieved easily on-premise or in the cloud
Working with Appnovation
We help brands understand the role digital can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on the customer's experience and the results generated.
Using agile methodology, always keeping you in the loop. Streamlined delivery, cost effective engagements, designed to match your goals, your timeline and your budget.
Appnovation’s experienced MuleSoft experts create, configure, deploy and test custom integration solutions. Our experts will get the job done, whatever the project.
Complete project visibility and multiple open lines of communication from day one. We are available when you need us and continually updating you on your project’s status.
Dedicated account manager, project manager and consistent delivery team provided. We survey all of our clients, the results of which go directly to our CEO.
Why Clients Choose Appnovation’s MuleSoft Experts
- Ability to integrate systems, platforms and applications
- Accelerated development times, translating to lower costs
- Agile development and project methodology
- Award winning websites, mobile application and technology solutions
- Collaborative, transparent and friendly approach with clients
- Comprehensive quality assurance (QA) testing before “Go Live” event
- Cross-functional team of 300+ experts based in North America, Europe & Asia
- Competitive rates for certified and experienced talent
- Deep open technology expertise and experience
- In-house front-end experts: eCommerce, Retail, CPG Solutions
- Proven track record of successful project and engagement delivery
Related Case Studies
Are you interested in integrating Marketo and Twitter with Salesforce and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft team is ready to create a custom and innovative solution using MuleSoft that will not only meet your needs now, but also be able to grow and change to meet your company's future needs. Our MuleSoft solutions include implementation, development, and consulting. Get started by contacting us today.