Working with Appnovation inspired confidence and brought efficiency to our JIRA migration project. Their team was very knowledgeable and helpful, worked quickly and effectively while clearly communicating, and completed a painless migration early and under budget.
Will Kaufman
Sr. Digital Producer & Jira Administrator, Convertiv
Helping businesses and organizations connect their systems is where Appnovation's MuleSoft integration experts shine.
Marketo is the leading provider of cloud based marketing software. Social media platforms such as Twitter are emerging as key marketing tools in the modern economy. In fact, these social media platforms are gaining phenomenal popularity, allowing brands to connect with millions of online visitors. The requirement to integrate Marketo and Twitter for improved marketing and new business opportunities, is ultimately a challenge that Appnovation facilitates by utilizing MuleSoft’s Anypoint connectors.
Inspiring possibility and applying innovation at some of the most recognizable brands on the planet.
Explore in Detail
Use Cases & Key Benefits
Common use cases include access from Marketo to Twitter customers insights, products and services, with key benefits including no point to point integration required, and real time content synchronization between Marketo and Twitter.
Common use cases include:
- Access from Marketo to Twitter customers insights, products and services
- Access from Marketo to existing consumer-reported issues and problems on Twitter, ensuring effective customer service and support
- Gathering brand and campaign feedback from Twitter and using that data for Marketo metrics and analytics
Key benefits include:
- No point to point integration required
- Real time content synchronization between Marketo and Twitter
- Improved business processes and productivity
- Increased sales productivity
Integration Details
Mule ESB facilitates the integration via multiple approaches, including providing the Anypoint connector that facilitates connecting to Marketo and Twitter seamlessly without the need for low level API programming.
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector that facilitates connecting to Marketo and Twitter seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Allows sending tweets (campaigns, updates) from Marketo to Twitter easily
- Provides Mule's Twitter connector allowing tweet authorship, editing, etc; using a secure API that relies on Twitter Oauth access keys and tokens
- With the Marketo and Twitter Anypoint connectors, Marketo is empowered with Twitter social media capabilities to drive marketing activities effectively
- The data mapping and transformation between Marketo and Twitter is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing developer effort
- MuleSoft Anypoint platform allows dynamic discovery of either Marketo or twitter data models and available operations using the DataSense feature
- Changes are reflected in Marketo and Twitter via bi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo and Twitter integration can be achieved easily on-premise or in the cloud
Working with Appnovation
We help brands understand the role digital can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on the customer's experience and the results generated.
Using agile methodology, always keeping you in the loop. Streamlined delivery, cost effective engagements, designed to match your goals, your timeline and your budget.
Appnovation’s experienced MuleSoft experts create, configure, deploy and test custom integration solutions. Our experts will get the job done, whatever the project.
Complete project visibility and multiple open lines of communication from day one. We are available when you need us and continually updating you on your project’s status.
Dedicated account manager, project manager and consistent delivery team provided. We survey all of our clients, the results of which go directly to our CEO.
Why Customers Choose Us For MuleSoft Integrations
- Ability to use MuleSoft to integrate a plethora of systems
- Agile engagement and MuleSoft project methodology
- Collaborative, transparent and client-focused approach
- Competitive rates for MuleSoft architects, developers and consultants
- Cross-functional team of 300+ experts based in North America, Europe & Asia
- Deep open technology applications and systems expertise and experience
- Fast, professional, cost-effective engagement model for middleware services
- In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
- MuleSoft Consulting Partner & Systems Integrator
- Proven track record of successful delivery
- Rigorous quality assurance testing before “Go-Live” events
Related Case Studies
Are you interested in integrating Marketo with Twitter and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft integration experts are ready to create a custom and innovative solution using MuleSoft that will meet your company's needs. Our MuleSoft solutions include implementation, development and consulting. Get started by contacting us today.