Appnovation has proven to be an invaluable strategic partner for our digital marketing efforts. Their dedication to creativity and innovation ensures our ability to deliver compelling content and an engaging online experience. With their support, we are well-equipped to achieve our objectives and connect with our audience on a deeper level.
Tourism Board
President & CEO, Client
It’s content’s time to shine. We have a deep understanding of how to create, prioritize, and distribute content that connects with your audience.
Our experts will gather information, interpret data, and steer the planning for a successful content strategy that will meet the needs of your brand and your customers, and set you apart from your competition.
Your personalized content strategy will align with your brand guidelines, voice, and style, while pursuing your overall business goals. We’ll help you determine the timing of its creation, how much should be produced, where it should be promoted, and how your audience will engage with it.
Inspiring possibility and providing marketing & communication for some of the most recognizable brands on the planet.
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Content Strategy Services
Appnovation offers a full suite of content strategy and consulting services meant to provide businesses and organizations guidance on how to best create and optimize their content efforts to meet business goals, customer needs and brand alignment.
Our content strategy services include the following:
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Content Audit & Analysis
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Content Creation & Production
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Content Types & Placement
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Content Channels & Distribution
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Content Marketing
Content Audit & Analysis
We typically start every content strategy engagement with a complete audit and analysis of a client’s content situation, looking at creation, production, types, placement, channels, distribution, audience reach, branding, competition, stakeholders, etc. to provide a baseline and identify gaps.
Content Creation & Production
Providing direction on what content should be created, who should be creating the content, how much content should be produced. Topics, tone, voice, length, relevance, personality and more are all taken into account.
Content Types & Placement Strategy
Determining what kind or types of content should be created and where it should be located to provide the most positive impact possible.
Content Channels & Distribution Strategy
Help identify and make decisions on what channels to be leveraged (owned, earned and paid) and how much, along with the promotion of it.
Content Marketing Strategy
Helping with the strategic marketing approach to creating, distributing and promoting content to a specified and clearly defined audience group that will ultimately lead to a positive customer experience and revenue generating interaction.
With our team of content strategists we can craft the appropriate content strategy for your company or organization, making sure to take a holistic approach to the needs of the business, the needs of the customers and the needs of the brand when it comes to content strategy.
Digital Content Strategy
With primarily a focus on digital channels and experiences as the backdrop for what content is created and promoted, Appnovation’s digital content strategist and agency support staff can help companies raise their consumption of and engagement with content across all digital avenues.
The process, from a high level, is similar to what we do for content strategy, but with additions meant to be hyper focused to the digital, everything from types (email, web copy, blogs, ads, social, etc.) to the device it engaged on (phone, laptop, watch, voice assistant, etc.).
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Digital Content Audit & Analysis
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Digital Content Creation & Production
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Digital Content Types & Placement
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Digital Content Channels & Distribution
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Digital Content Marketing
Digital Content Audit & Analysis
We typically start every digital content strategy engagement with a complete audit and analysis of a client’s digital content situation, looking at creation, production, types, placement, channels, distribution, audience reach, branding, competition, etc. to provide a baseline and identify gaps. As part of our digital audit and analysis we will also look at things like SEO, SEM, social media, device engagement, email, reputation, authority, etc. to really get a full picture of your digital content presence.
Digital Content Creation & Production
Providing direction on what content should be created, who should be creating the content, how much content should be produced, tailored specifically to digital environment, needs and consumption. Topics, tone, voice, length, relevance, personality and more are all taken into account.
Digital Content Types & Placement Strategy
Determining what kind or types of content should be created and where it should be located to provide the most positive impact possible starting with the digital experience.
Digital Content Channels & Distribution Strategy
Help identify and make decisions on what channels to be leveraged (owned, earned and paid) and how much, along with the promotion of it for digital experience, engagement and consumption.
Digital Content Marketing Strategy
Helping with the strategic digital marketing approach to creating, distributing and promoting content to a specified and clearly defined audience group that will ultimately lead to a positive customer experience and revenue generating interaction.
Content Strategy Basics & Lifecycle
Useful and usable content, that is well structured, and easily found is vital to improving the customer experience of a your website or mobile experience.
Content strategy is the focus on the planning, creation, delivery, and governance of content. Today’s content goes well beyond words on a page to also include imagery and multimedia. The ultimate goal of a content strategy engagement is to create meaningful, engaging, cohesive, and sustainable content that can be consumed and serves a purpose.
Lifecycle Approach
Producing compelling and sustainable content means that your organization needs to understand and follow a regular content lifecycle, which can ultimately be boiled down to these five stages:
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Audit and Analysis: Content stakeholder interviews, competitive analysis, customer and prospective customer experience, audience reach, objective analysis and evaluation of the current content situation (site(s), partner content, social sites, collateral, etc. ) in terms of production and promotion.
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Strategy Creation: Determine topical ownership areas, audience segmentation taxonomy, process, content production workflows, sourcing plan, voice, tone and brand definitions
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Planning: Resourcing recommendations, content channels and customization requirements, reach plan, internal and external communications plan, migration of assets plan
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Produce: Written content, recorded content, video content, creative content, asset production, content governance guidelines, search engine optimization, search engine marketing, social media, promotion, channels, quality assurance, etc.
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Maintenance: Create a plan for regular auditing and analysis, determine targets for success measures, utilize testing for optimization
Creation Best Practices
With every piece of content that is created, no matter the format its in or the channel it will go on you should try to:
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Reflect the goals of the business
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Account for user and customer needs
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Understand your audience
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Make communications easy to understand
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Be relevant and useful
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Be as accessible as possible
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Maintain consistency with the brand
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Be discoverable
Working with Appnovation
We help brands understand the role digital can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on customer experience and results generated.
We use agile methodology and always keep you in the loop. Streamlined delivery and cost effective engagements designed to match your goals, timeline, and budget.
Appnovation’s marketing experts will work with your company to transform your digital capabilities and build digital strategy services that are simpler, clearer, and faster to use.
Complete project visibility and multiple open lines of communication from day one. We’re available when you need us and continually updating you on your project’s status.
Our clients are happy, thanks to dedicated account and project managers, consistent delivery teams, and open communication lines. We know because we ask.
Why Brands Choose Us For Marketing & Communications Services
- Agile content strategy design and development methodology
- Award winning digital experience and solutions
- Collaborative, client-focused approach on engagements
- Cross-functional team of experts based in North & South America, Europe & Asia
- Expertly executed research and content targeting strategy to deliver fast results
- Front-end experts, business analysts UX/UI specialists and creative designers on staff
- Personalization of content and customer journey mapping expertise
- Rigorous quality assurance (QA) testing before “Go-Live” events
- SEO & SEM capabilities to improve traffic and conversions on publicly facing digital properties
Related Case Studies
Appnovation is a global, full-service digital consultancy. We deliver people-inspired business solutions to our clients.
Embracing the powerful combination of technology and agility, our award-winning team delivers marketing and communications strategies that inspire possibility.
Get in touch and let's find out how we can transform your industry, together.