Viatris HK, a global pharmaceutical company, needed a digital partner to manage and enhance vClub, a first-in-market loyalty program, ensuring its long-term competitiveness.
vClub’s user experience was significantly improved, strengthening its position as a leading digital loyalty platform in the pharmaceutical industry.
Within three weeks, the checkout process was optimized, system performance improved, and new payment options integrated, ensuring long-term platform stability.
Viatris HK faced the challenge of finding a new digital partner capable of taking full responsibility for managing the mobile solutions of vClub, a first-in-market digital loyalty program in the pharmaceutical industry. With the need to maintain and enhance the platform’s competitive edge, Viatris required a partner that could provide strategic direction, innovative design, and ongoing technological support.
We stepped in as Viatris HK’s digital partner, offering comprehensive management of the vClub mobile solutions. Our scope of work included Strategy, Experience Design, Technology Development, and Managed Services. To ensure the platform’s success, we undertook a series of key initiatives:
- App UX/UI Audit: We conducted a thorough audit of the app's user experience and interface, identifying areas for improvement and aligning the design with user expectations.
- Future State Planning Workshop: We facilitated a workshop to map out the future state of vClub, setting a strategic direction for ongoing development.
- App Enhancement Implementation: Based on our findings and the future state planning, we implemented a series of enhancements to improve app performance, user engagement, and overall functionality.
Through our strategic approach and detailed execution, we ensured that Viatris HK's vClub continues to lead in the pharma industry’s digital loyalty space. The app’s user experience was significantly improved, aligning it more closely with user needs and expectations. Our ongoing partnership has enabled Viatris HK to maintain a cutting-edge digital presence, ensuring vClub remains a valuable tool for customer engagement and loyalty.
At Appnovation, our experts excel in optimizing digital loyalty programs that enhance engagement and retention for the pharmaceutical industry. By leveraging cutting-edge technologies, we partnered with Viatris HK to manage and enhance vClub, conducting a UX/UI audit, facilitating future state planning, and implementing key app improvements to strengthen user experience and functionality. Discover how our expertise in digital transformation can help your organization drive customer loyalty and create lasting value.
