Business Challenge
Rockport makes style comfortable for metropolitan professionals around the world. They create collections that are sophisticated and stylish without compromising comfort or functionality. Their philosophy is simple: Walkability. They are about making the most walkable shoes in the industry.
The company needed an internal interface so their sales team could access the latest collections and marketing materials to make the sales process more proficient for customers and ensure consistency of the information in terms of messaging and branding.
Our Approach
Appnovation developed a responsive, intranet database for Rockport sales team to have a one stop shop to access the company's latest product collections and marketing materials. Once signed in, users can view the latest product collections and filter by categories such as colour, style and even by region availability. They also have access to the latest marketing materials such as seasonal lookbooks and videos.
Customer Outcome
The Rockport sales team now has a responsive, user friendly intranet database that provides a one stop shop to access the company's latest product collections and marketing materials, driving global sales and the commitment of building the best possible shoes for their customers.
300+
Rockport employees.
