Ipsen, a global biopharmaceutical group, needed to consolidate and streamline their regional sites to ensure visual and content coordination, multilingual support, and stronger brand engagement.
After migrating over 400 multilingual pages, we delivered IPSEN a unified website and careers page with templates for regional brands, ensuring design consistency and meeting regional market needs and regulations.
The new Ipsen site is compliant, responsive, accessible, and offers 15 country selections, enhancing global engagement while maintaining brand consistency.
Ipsen, a leading global biopharmaceutical group, faced challenges with disparate regional websites lacking visual and content consistency. They aimed to consolidate their online presence and enhance brand engagement through a unified, multilingual platform.
Over a two-month period, our team undertook a comprehensive content migration effort encompassing more than 400 pages across multiple languages. The result was the delivery of a single international website for Ipsen, complemented by a newly designed careers page. Utilizing Atomic Design principles, we developed adaptable design templates tailored to each regional brand, allowing for localized design elements while maintaining coherence with Ipsen’s global design standards. The new website was meticulously crafted to meet diverse market needs and user journeys, while adhering to specific marketing regulations in each region.
The revamped IPSEN website is now compliant, responsive, and fully accessible, featuring tailored content for 15 countries. This strategic overhaul has enabled Ipsen to foster greater global engagement while ensuring that each regional site effectively communicates Ipsen’s brand essence. The unified approach to design and content has streamlined user experience across regions, reinforcing Ipsen’s commitment to global consistency and local relevance.
At Appnovation, our deep expertise in the healthcare and pharmaceutical industry guided Ipsen in unifying their global web presence. Our targeted Web Development services allowed for streamlined content coordination, multilingual support, and enhanced brand engagement across diverse markets. Discover how our solutions can transform your digital landscape to better meet global and regional compliance.
