Octopus needed a comprehensive review of its mobile app to address usability challenges and align senior stakeholders on the next phase of app development. The app, while feature-rich, had become overly complex, requiring a UX expert to analyze and recommend improvements that would simplify the experience and place customer needs at the forefront. The goal was to deliver actionable insights to guide stakeholders and set a clear direction for ongoing app enhancements.

Appnovation conducted a UX/UI audit of the Octopus mobile app, evaluating every screen against best practices for iOS and Android. Through a collaborative process, we gathered context from the product team, analyzed existing user data, and prioritized focus areas for improvement. The findings, presented in a workshop with senior stakeholders, highlighted pain points in the app's navigation, usability, and overall information architecture. Appnovation’s recommendations emphasized addressing core UX issues rather than surface-level UI changes. Following the audit, we began iterative sprints with a joint scrum team to implement these prioritized improvements.

Appnovation’s UX audit delivered clear, actionable recommendations that provided Octopus with a roadmap to improve their app’s usability and simplify customer interactions. The findings helped align stakeholders on the importance of tackling core UX challenges, ensuring a unified vision for app enhancements. Ongoing collaboration and agile development sprints are now enabling Octopus to deliver a better, more user-focused app experience, ultimately enhancing customer satisfaction and engagement.

At Appnovation, our experts excel in optimizing digital experiences that enhance usability for the fintech industry. By leveraging cutting-edge technologies, we conducted a UX/UI audit for Octopus, identifying key pain points and launching iterative improvements to simplify their mobile app. Discover how our expertise in digital transformation can help your organization create seamless, user-focused experiences and lasting value.