Business Challenge
Pfizer, Inc. is one of the world's largest pharmaceutical companies, with a global portfolio including medicines, vaccines, and some of the world's best-known consumer healthcare products.
What was needed? A development solution for a global pharmaceutical giant.
As a leading digital services provider and Drupal experts, we were called to provide extensive Drupal development services on the Nexium 24HR site, a new healthcare professional microsite, connected with PfizerPro healthcare professional.
Our Approach
With a clear client objective, Pfizer were looking to design, develop and enhance their Nexium 24hr microsite, and deliver a superior UX for all users. To ensure the quality and brand consistency element of the project, PfizerPro Standards were defined and requested throughout the entire project.
Thanks to our previous experience with the client, ent, Pfizer were confident in requesting a responsive design, and clear layouts, and multiple integration points.
Customer Outcome
Our design and development gurus delivered an immersive digital experience, incorporating a fully responsive design for the Nexium 24hr microsite. Harnessing the experience we gained from the PfizerPro Migration, having previously converted 31 of 54 Microsites, our work was geared to client satisfaction.
Knowing both the layouts and integrations points within PAC, e-sampling and Site Catalyst, we were able to deliver the experience the client was looking for, making Nexium 24hr an online destination in the best of health.
80%
of Americans search for health-related topics online.
