Boehringer Ingelheim engaged Appnovation to enhance their global web presence. They aimed to modernize their web strategy, design system, and digital platform to improve speed, efficiency, brand consistency, and user experience.
We developed GDS 2.0 using Atomic Design principles, tailored it to BI's needs, and created a training program and communication strategy to ensure successful adoption and use of the new platform.
Since the launch, market engagement and stakeholder involvement have increased, leading to a consistent and efficient digital presence across BI's global websites.
Boehringer Ingelheim (BI) recognized the need to enhance their speed to market, efficiency, brand consistency, and user experience across their global web presence. To achieve these goals, they partnered with Appnovation to develop a robust global web strategy, revitalize their Global Design System (GDS), and implement a comprehensive global web solution. This initiative marked a significant progression from previous efforts, embracing innovative changes and fostering collaboration among local markets, brand leads, agencies, and production partners.
We evolved the GDS 2.0 using Atomic Design principles and industry standards, tailoring the new platform to meet BI’s unique needs and allowing markets to customize within the system. Additionally, Appnovation proposed, created, and implemented a training program and change communication strategy to drive awareness of the new platform, empowering employees and partners with the knowledge needed to successfully adopt and leverage the solution.
Since the implementation and launch, market engagement has steadily increased. Stakeholders have become actively involved in demand management and evolving the roadmap. Agencies and production partners have embraced the new platform and GDS, leading to a more consistent and efficient digital presence across BI’s global websites.
Explore our Global Design System and Change Management services. Let Appnovation's experts in the pharmaceutical and healthcare industries help you achieve a unified and efficient digital presence worldwide.
