Business Challenge
Sometimes, a project is about more than just the work. The Pfizer Getting Healthier together project was one such engagement. When health meets tech, great things can happen...where results really matter.
Getting Healthier Together (GHT), an innovative Pfizer platform, enabling participants to access useful, up-to-date health education materials — anytime, anywhere, on their computer, tablet or smartphone. It’s where health meets tech, where information can make a difference, making interactive health content from reliable sources available to all.
Appnovation was proud to be asked to deliver a digital Drupal based solution for Pfizer. Our plan? To design and develop an online platform promoting a healthy lifestyle, through education.
Our Approach & Customer Outcome
For Pfizer, the business challenge was simple and focused: Getting Healthier Together (GHT) had to have a far-reaching commitment to encourage healthy lifestyles among users. What did they see as critical? Allowing and enabling all platform participants to access useful, up-to-date health education materials — anytime, anywhere, on their computer, tablet or smartphone. Ultimately, the need for a multi-platform, multi-functional, fully accessible website experience, that was the goal, and if was up to us to deliver the digital solution.
Through the efforts of our Drupal consultants and digital experts, delivered to Getting Healthier Together was a fully responsive designed site experience that was optimized for both mobile as well as desktop platforms, enabling users to enjoy feature-rich interactions and experiences with brand.
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