HSBC partnered with Amazon to provide loans to Amazon sellers, but faced gaps in resources and processes hindering the initiative.
Appnovation optimized HSBC’s processes for online implementation, developed digital transaction documentation, and conducted end-to-end testing.
The new program streamlined loan requests, reduced departmental silos, improved staff flexibility, and cut loan-related questions from over 130 to 30, enhancing operations and user experience.
HSBC collaborated with Amazon to introduce a new business product aimed at providing Amazon sellers with access to various types of loans. This strategic partnership revealed significant gaps in HSBC’s resources, tools, and processes, impeding their ability to effectively implement and deliver the new initiative.
Appnovation engaged with key stakeholders to challenge existing processes, identifying how they could be optimized for online implementation. We assisted HSBC in developing a robust process for documenting transactions digitally and conducted comprehensive end-to-end testing to ensure alignment with HSBC’s vision and objectives.
The new program established a standardized process, enabling HSBC stakeholders and clients to request loans online seamlessly. This initiative dissolved departmental silos, enhancing staff flexibility and accelerating client response times. As a result of the Amazon partnership, the number of loan-related questions was significantly reduced from over 130 to just 30, streamlining operations and improving user experience.
