Doctify, a platform dedicated to hosting patient reviews for medical clinics across the UK, faced the challenge of enhancing their internal analytics capabilities to better understand competitive performance and improve decision-making processes. Recognizing the need for a robust solution, they turned to Appnovation for a Looker deployment that they can use to measure competitive performance and make more informed business decisions to better serve customers.

Appnovation collaborated closely with Doctify, harnessing their data alongside Google’s Gemini AI and LookML capabilities. Together, we crafted a robust solution designed to extract invaluable insights from patient reviews. Our approach includes comprehensive sentiment analysis, ABSA analysis, entity and actor identification, as well as uncovering key themes and behavioral patterns within the reviews. These insights are seamlessly visualized through intuitive charts and data grids equipped with filtering capabilities, ensuring effortless accessibility and usability for internal stakeholders.

The integration of Looker with Doctify's portal has yielded invaluable insights from patient reviews, facilitating data-driven decision-making to bolster competitive performance and elevate customer service standards. This enriched data empowers healthcare facilities and practitioners to better understand patient needs, enabling informed choices in selecting healthcare providers. Ultimately, this leads to improved decisions across the platform, fostering a more empowered and informed healthcare ecosystem.