FTSE Russell aimed to redefine its brand and improve customer engagement, addressing a weak digital presence and confusion about its identity and purpose among customers and stakeholders.
We collaborated with FTSE Russell to create the Living Design System, a library of visual styles and components, enabling efficient, cohesive, and cost-effective design across all touchpoints.
FTSE Russell's new brand identity and design system have created a simple, personal, seamless, and inspiring customer-centric experience.
FTSE Russell began an initiative to redefine the brand and customer engagement significantly. The brand lacked a strong digital presence where customers and internal stakeholders were equally confused about “who we are & and what we do”, affecting properties, projects and brand relevance.
We worked with FTSE Russell’s stakeholders in a discovery engagement to map out the end-to-end experience for each audience. As part of the brand development process, we have created the Living Design System for FTSE Russell - it offers a library of visual style, components and all related documents as codes and design tools so that adopting the can be more efficient and cohesive. The production of a Design System with reusable components helps to create a unified design for all FTSE Russell touchpoints and allow internal teams to create simple, efficient, consistent experiences quickly and at a reduced cost.
With their new brand identity and design system, FTSE Russell has aligned its brand with a customer centric approach. The experience is now simple, personal, seamless, and inspiring.
