Animoca sought to improve the UX and UI of the MotoGP game’s onboarding experience, making it more intuitive, engaging, and aligned with player expectations. While the game had a strong player base, the onboarding process needed refinement to enhance user retention, streamline interactions, and create a more immersive first impression.

Appnovation implemented a structured four-phase approach to optimize the onboarding journey. The process began with a thorough review of the existing experience to identify usability challenges. A competitive analysis provided insights into industry best practices, guiding the design and prototyping of a more intuitive onboarding flow. Usability testing with global players allowed for iterative improvements, ensuring a seamless and engaging introduction that kept players invested from the start.

The refined onboarding experience made sign-ups and gameplay more intuitive, providing a smoother and more immersive transition for new players. Key player interactions were better aligned with Animoca’s business goals, enhancing retention and engagement. Additionally, the refreshed design gave the game a modernized look while maintaining its legacy appeal. By focusing on user needs and industry insights, Appnovation helped strengthen the MotoGP game’s player experience and long-term success.

At Appnovation, our experts excel in designing seamless digital experiences that enhance engagement and retention for the gaming industry. By leveraging cutting-edge technologies, we optimized the onboarding experience for Animoca’s MotoGP game, refining UX/UI, streamlining interactions, and creating a more immersive player journey. Discover how our expertise in digital transformation can help your organization elevate user experiences and create lasting value.