Business Challenge
As a globally recognized company, Advil needed to create not just a website, but to deliver an online experience worthy of their brand. Time to wake up their digital presence, taking the pain away from all users.
Pfizer was also looking to take the existing AdvilPM.com and transform it into an innovative and immersive user experience, a responsive site that reflected the global reputation of the company.
Our Approach
When Dr. Breus, a leading expert in sleep and sleep disorders, partnered with Pfizer, and with the help of the Pfizer Advil brand team, Pfizer looked to Appnovation to add a Dr. Breus content page to the existing Advil PM site. Design, development, and UX requirements drove the project, with the client looking to create a digital experience that delivered, just like Advil PM.
Customer Outcome
Taking the better elements of the existing site, and incorporating them with innovative development and design elements, our team created and delivered a responsive and stylish site. With a UX focused design, optimized for cross-platform usage, feature rich platform, the end result was a digital experience worthy of the Advil brand, and the Pfizer name.
73%
of sleep aid users suffer from physical causes of sleeplessness, like pain.
