Empower patients and HCPs with trusted information, personalized to their unique needs at the exact moment they need it. 

Over the past decade, we have supported Pfizer as they matured and scaled their personalization programs. Learn how we helped them across multiple conditions, brands, business units and audience types to transform their digital personalization offering into a trusted powerhouse.

Pfizer was looking to transform their technology offering to match the ambition and speed of the organization, their employees and emerging needs of patients and HCPs. With a large marketing team and technology offering in-house and approved vendors, it became challenging to operate with speed while ensuring high quality of design and development.

Go beyond setting up agile processes and discussions of transformation. Alongside our lead clients, we established a culture that focused on practical delivery of transformation.  

• We redefined a tangible model of how an agency partnered with a leading Pharma organization and championed product mindset thinking. 
• We created a flexible resourcing model that allowed the client to scale delivery teams in real-time, while we bolstered onto new and existing digital product teams. 
• We often led strategy and design thinking while also ensuring roles and responsibilities between teams and agencies were clear to avoid duplicative efforts and operate with speed and confidence. 
• When product needs only called for technology team members, we adapted and made sure to only provide the team members that would be most valuable rather than adhering to the traditional agency model and offering full-service staffing when it was not needed.

Over the past 10 years, we have worked with this client on over 750 projects.

Pfizer has made a deep commitment to transform their design thinking technology offering, which led to a large impact across the organization. We produced strong results from day one building trust within the organization and demonstrating stable scaling of teams and growth of digital products. Platforms were also scalable, transforming the way brands and business units could develop and maintain new digital products.

Rather than creating new projects from scratch that would take multiple years and deep investments of resources and funding, brands are now able to tap into the proven, custom digital platforms to create turnkey solutions for their own brands and markets. Some public-facing Apps that were built on these new platforms have produced hundreds of thousands of downloads, websites with millions of visits, and most importantly, many of the programs have demonstrated improved patient outcomes and HCP confidence in therapeutic and service offerings.