Conversations about the metaverse have been gaining momentum over the last few years, accelerated recently by Facebook changing the name of its parent company to Meta in a clear indication of their focus on the expansion of the metaverse.
When it comes to the metaverse, leaders are at a crossroads: is it a trend they should ignore or the next wave to heavily invest in? The answer isn’t as straightforward as most business leaders would like.
In my latest Forbes article, I shed some light on what we do know as well as the things to consider when it comes to investing in the metaverse.