Andrew Dunbar, GM EMEA, shares how an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code in Retail Focus.
Data is often left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organization, exactly when and where they want it.
The key to unlocking data’s superpower is creating a robust, accessible and well-designed data analytics platform.
