Appnovation, a global full-service digital agency, has been recognized by the Canadian Marketing Association (CMA) for its standout work on behalf of clients BCBS North Carolina and a top U.S. tourism board.
Appnovation was awarded four CMA Awards for both its Road Trip Republic and Medicare Plan Finder projects :
- Gold Winner: Martech category in the Healthcare industry for our Medicare Plan Finder digital tool work for BCBS North Carolina
- Silver Winner: CX category in the Healthcare industry for our Medicare Plan Finder digital tool work for BCBS North Carolina
- Silver Winner: Innovative Media in the Consumer Services industry for our digital campaign promoting a leading US travel destination
- Bronze Winner: Martech in the Consumer Services industry for our digital campaign promoting a leading US travel destination
“At Appnovation, our mission is to deliver customer value through people-inspired digital business solutions,” said Scott Wassmer, Global President for Appnovation. “The digital hub for our client, a leading US tourism board, and the Medicare Plan Finder digital tool are best-in-class examples of our creative and consumer-first approach to digital innovation, even through challenging times.”
The digital campaign for the tourism board, designed and built by Appnovation in 3 months, serves as a vibrant digital hub aimed at inspiring travelers to explore and plan their ultimate trips to a prominent US destination. The team led by Anton Morrison, which included Derek Lucchese, Jenny Cho, Nikie Zuo, Saad Shahid, Bryan Heisler, Serge Fomin, Sanaz Shokravi, Darren Louie, Kiran Brar, Shawna Barnes, David Langarica Lorenzo, and Victoria Wilson, was pivotal in crafting this engaging digital experience.
Blue Cross Blue Shield North Carolina's Plan Finder is a friendly and empathetic digital tool to help members find the right Medicare plan. It uses the member’s data, large fonts and buttons, intermittent steps and intuitive layout to give members a user-first digital experience that recommends a personalized Medicare plan to suit their lifestyle. The Appnovation team that worked on the Plan Finder was led by Anton Morrison and included Derek Bermingham, Myles O’Leary, Saad Shahid and Victoria Wilson.
This year’s awards were reviewed by a record number of judges from across Canada, through a three-round virtual process. The judging committee was co-chaired by Hope Bagozzi, chief marketing officer, Tim Hortons, and Shelley Brown, chief strategy officer, FCB Canada.
All CMA Award finalists qualify to enter the 2021 Marketing Agencies Association GLOBES, an international celebration of the best campaigns from marketers around the world.
