The new website takes users on a highly engaging journey, inviting travelers to explore and plan a visit to one of the best destinations in the United States.
Launched as part of a high-profile campaign that premiered during a major televised event, the website was designed and built by Appnovation. It greets users with an idyllic vista and entices them to explore a sideways-scrolling journey to discover iconic attractions and thrilling adventures.
The site quickly engages users, drawing them into an immersive and captivating digital experience that vividly illustrates the abundant opportunities and attractions available at the destination.
Visitors can choose their journey by selecting from five key tourism categories: Beaches, Culinary, Family Attractions, Outdoors, and Arts & Culture. Within each category, users discover places to visit, can build itineraries and road trips, and uncover fun facts, with the ability to click on any area of interest to explore further into the deep, rich content of the experience. Users can easily access travel videos, free travel guides, a newsletter, a podcast, and information on welcome centers.
The site's design features include:
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Horizontal Scrollytelling: Interactive scroll-based navigation adds to the sense of unreality, capturing users' attention with stunning visuals that come to life as they scroll.
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Use of White Space: The intentional use of white space allows users' imaginations to run wild and leaves room for different interpretations, enhancing usability and navigation.
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Motion Design and Parallax Effect: These elements add whimsy and depth, immersing users further into the narrative and supporting the scrollytelling element of the site.
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Rotoscope Animation: This technique gives a lifelike feel to the animation throughout the dreamscape, enhancing the user experience by creating meaningful, more natural interactions.
This rich, multimedia experience incorporates video, photography, podcasts, and motion design that bring the destination to life. Appnovation provided comprehensive services including art direction, concept design consulting, user experience design, strategy, and programming.
