Digital Strategy Services

Customer Experience Consulting   

• CX Ecosystem Audit
• Digital Capabilities Bench-marking
• User Behavior Analysis & Trend Mapping
• Measurement & KPIs  
• Innovation & Thought Leadership

Digital transformation is in full swing - on one hand, today’s digital first customers expect digital first brands and on the other hand, businesses are being challenged by industry convergence, data science, pioneering startups, technology updates, ubiquity of interfaces and plethora of communication channels.

Which is where Appnovation comes into the picture...

Our team works with clients to bring together different perspectives, address shifting customer expectations, simplify complexity in human interactions, identify high-value opportunities within emerging ecosystems and design human-centered services and products for future environments.

User Experience Strategy   

• Design Thinking Tools
• End-to-end User Experience Mapping
• Emerging Experiences
• Ecommerce Strategy
• Mobile Strategy
• Appnovation IDEAS Lab
   

Reimagine experiences around your customer

UX is the experience, emotion, intuition and connection a user feels when engaging with a brand, product or service across touchpoints. In today’s landscape, service ecosystems are being established organically around what once was core product-based features and functionality. What a company offers its customer is no longer enough. What matters is how it is delivered; how contextually relevant it is and ultimately how it delivers on customer needs and wants.

We apply netnography methodologies, observation of user behaviour, design thinking, rapid prototyping, ongoing usability testing and iterative development to bridge the gap between the digital & physical experiences. Our end-to-end experience mapping, modern commerce and mobile frameworks are focused on delivering solutions, offering streamlined decision-making processes, and keeping user experiences at the centre of each solution.

Appnovation’s services, while including expert design capabilities, go far beyond that. Our teams deliver insights into content, analytics, business branding and more, all with our proven iterative process. We believe in close collaboration with our clients, ensuring the delivery of a bespoke user experience, reflecting your brand and focusing on your business goals, as well as the needs of those customers.

A comprehensive approach:

Discover & Empathize

The process starts by “deep diving” into the business and market landscape. It involves - stakeholder interviews, current state audit, user behaviour analysis, market audit and emerging trends and technology audit

We use design-thinking tools like: Touchpoint maps, Empathy maps, Journey maps and Personas to identify insights, gaps and ‘moments of truth’.
 

Rapid Appnovation IDEAS Labs: Align, Ideate, Sketch

The insights taken from the research become our north star of ideation. We conduct rapid labs ranging from 1-3 day durations to explore many ideas and directions.

Align: We start by bringing the dispersed team together involving business, strategy, UX, design, tech and development stakeholders. The team collaboratively analyses the observations and synthesises it in order to define the core opportunity and pain points that has been identified up to this point.

Ideate: Teams break out into groups with the the facilitator encouraging everyone to challenge their assumptions based on gaps and opportunities revealed.  Members can use various techniques to stimulate free thinking. All ideas are welcome during this activity. There are no bad ideas.

Teams or individuals will present and share their list of ideas and provide relevant discussion, commentary and context for each of the ideas.

Sketch: This is the convergent phase of the process. The teams will get more specific with the features, functionality and user interactions. They will be time boxed and will use available whiteboards, paper prototyping tools or flip-charts to define the proposed of the solution.

The group discusses pros and cons of presented solutions and key stakeholders refining the idea to be prototyped and for ultimate implementation.

Evolve: Prototype & Test

Prototyping brings the solutions into actionable vision.

With the best solution vision chosen, we’ll design wireframes and mockups that will bring the solution to life across different screens and devices.

This will bring together strategy, user experience, design, and technology - the result is comprehensive solutions that work. Feedback is gathered from the participants as we move through several iterations.

Research & Data Analysis

• Contextual Research
• Usability Testing
• Experience Optimization

User Research

Appnovation uses qualitative and quantitative research methodologies to formulate a deep understanding of the user, generating insights that drive our strategic approach to product and marketing.

Today, brands can reach users and gather new forms of feedback more quickly and effectively than ever. We couple technology-driven research methodologies with broad netnography studies to holistically understand the user in today's rapidly changing world.

We are focused not just on how users act and what they do, but on why they make specific choices, and how their motivations and perceptions support the way they see their world. In doing so, we identify true user behaviors and attitudes, identify met and unmet needs, and formulate a clear understanding of brand perception and brand opportunities.

User research is fully integrated into Appnovation’s strategy, UX and design process. Design and creative is continually tested during the development and post-launch optimization of experiences.

Data & Analytics

We use data to map user needs to business objectives, identify critical insights and growth opportunities, and establish a data analysis framework for every part of a client's business, fueling faster and more confident decision-making.

Data-driven design embraces agile cycles of testing and optimization, drives superior brand experiences, and maximizes business performance.

We think about the organization's data as a monetizable asset, a key input into creating experiences that are highly personalized, and, with the integration of machine learning algorithms, continuously evolving and automated.

Content Strategy & Campaigns

• Enterprise Content Strategy
• Personalization
• SEM/SEO Strategy
• Integrated Campaigns
   

Enterprise Content Strategy

Designing an enterprise web content management platform that fits the needs of the organization and supports the production, publication, and maintenance of useful and usable content requires a multifaceted approach. Understanding the perspectives and needs of the organization, system users, content producers, and end consumers is integral to a successful design.

The Content Strategy team conducts in-depth analysis of audiences, end-to-end experience, content types, channels, processes and defines the appropriate approach to content in each channel.

Our work includes:

• A consistent approach to structuring information, based on the information’s type and the audiences’ needs;
• Content models that form the roadmap for your project, highlighting what each information element should contain and where it can be reused;
• A robust metadata strategy, allowing you to classify, identify, retrieve, and track all the information “pieces” within your content management system;
• An approach to produce dynamic personalized content so you can provide right information at the right time to the right audience;
• Evolved roles, governance rules, processes and training to support a new way of looking at and producing information;
• Automated workflows so the new processes run smoothly and you can track the development and reuse of your content;
• The right technology recommendations to support the goals;

SEM/SEO Strategy

Appnovation’s SEO team works closely with our developers to ensure that the experience is ‘maxed-out’ to ensure high visibility of client digital properties, that is in alignment with wider Digital and Business Strategies, and will ensure that your CMS has the necessary hooks to provide the data that your marketing teams need.

Each SEO-program is tailored to our client’s unique online requirements, and begins with an SEO Audit, where we can baseline your site, go the extra mile by understanding your corporate goals, and then present a world-class strategy to you.

We have a lot of options.We are opinionated. Unlike a traditional marketing-led SEO company, we’re coders and marketers at heart, who understand and specialize in the CMS platform and know what works. We understand what Google is looking for in architecture, in code, and in content.

We routinely convert hidden website big data into metrics and visualizations that tell us how we’re doing, and where we need to redouble our efforts. Simply speaking, we’re under the hood.

Each SEO-program is tailored to our client’s unique online requirements, and begins with an SEO Audit, where we can baseline your site, go the extra mile by understanding your corporate goals, and then present a world-class strategy to you.

We have a lot of options.We are opinionated. Unlike a traditional marketing-led SEO company, we’re coders and marketers at heart, who understand and specialize in the CMS platform and know what works. We understand what Google is looking for in architecture, in code, and in content.

We routinely convert hidden website big data into metrics and visualizations that tell us how we’re doing, and where we need to redouble our efforts. Simply speaking, we’re under the hood.

Work includes:

• Search Engine Optimisation, Audits, Consultancy, Campaigns and Execution
• Search Engine Marketing - remarketing,
• Digital Campaign Consultancy and Execution
• Codebase tuning
• Provision of high conversion copywriting
• Origination and provision of digital advertising assets
• Reputation Management
• Deep data mining
• Integration of Machine Learning to provide Search Engine Visibility
• SEMRush Partners

Integrated Campaigns

Appnovation’s strategy, creative, and production teams partner to develop integrated campaigns that are digital-first but channel agnostic.

We approach campaign creation from a user-centric perspective. We begin with an experience brief, in collaboration with you, the client, which defines how the target audience navigates problem solving throughout their customer journey, and the appropriate channels that are effective in reaching the audience and meeting user expectations.

Creating this journey entails a rigorous analysis of how the consumer moves through the purchase process, and this anchor becomes the perspective through which the marketing solution—which can span paid, owned, and earned media—is created.

The journey allows creative solutions to integrate seamlessly with the broader brand experience, allowing utility and storytelling to intersect cohesively. The end result is a campaign that is highly orchestrated to deliver maximum relevance and value to the end user, while minimizing inefficiency and waste for the client.